About Us


The Smitten Kitten is located in Minneapolis, Minnesota. When we opened in 2003, there were only a handful of stores like ours in the world. Shopping locally or online for quality, body-friendly sex toys was often disappointing and frustrating, so we decided to start the kind of store where we ourselves would enjoy shopping. 

Our Customer Service

Shopping for sex toys should be as fun and easy as shopping for anything else. That's why we work hard to provide a welcoming and friendly atmosphere at our store in Minneapolis and here on our website. Sex matters! And when you're looking to spend money on a new sex toy, you should be able to ask questions about your purchase and get expert answers. Our entire staff is made up of trained sex educators who love fielding questions about sex - the more obscure or challenging, the better. If our store doesn't have the product for you, we'll refer you to someone who does. It's our goal to be a trusted resource for our customers in Minnesota and around the world.

Our Inventory 

We offer a carefully researched and curated inventory of non-toxic, ethically produced and marketed products that we guarantee against manufacturer's defects*. There isn't a single product in our store that we wouldn't feel safe and confident using ourselves. The toys in our store are made from body-friendly materials and are designed with your sexual health in mind. That means we only carry insertable toys made from non-porous materials, sterilizable materials like ABS plastic, stainless steel, glass and platinum cured, medical grade silicone. You won't find any toxic toys or "jelly" novelties in our inventory. We take our business seriously, and everything we sell is made to be used in safe, pleasurable and fun ways.  

Our Values

The Smitten Kitten is a sex positive space where everyone is welcome. "Sex positive" doesn't just mean we're really enthusiastic about sex. It means that we work to promote an inclusive, shame-free environment where it's okay to talk about all kinds of consensual sex. People's pleasure, consent and physical and mental health are what's most important when it comes to sexuality. That's why our store rules read as follows: 

1. Everyone is welcome

2. Respect yourself and others

3. Don't "Yuk" my "Yum!" 


We're also deeply committed to consumer advocacy in the sex toy industry. In 2005 we founded BADVIBES.ORG, an organization dedicated to demystifying the adult sex toy industry and positively transforming socially irresponsible, environmentally and personally hazardous sex toy manufacturing and sex toy sales practices. Our most recent project involves research around personal lubricants, their ingredients and investigation of FDA regulations that limit the sale of body safe lubes while making potentially harmful lubes easily accessible. 

Our Awards

2005 Best Adult Video Store (City Pages)

2007 Best Store For Sex Toys (City Pages)

2008 Best Store for Sex Toys (City Pages)

2009 Best Store for Sex Toys (City Pages)

2009 Red Hot Entrepreneur (GO Magazine)

2009 Young Entrepreneur of the Year- Jennifer Pritchett, Smitten Kitten Owner (Minneapolis St. Paul Business Journal)

2009 Business of The Year, Twin Cities LGBT & Allied Business Community Leadership Award (Twin Cities Quorum)

2009 Best of The Twin Cities- Sex Store (Minneapolis St. Paul Magazine)

2010 Distinguished Young Alumni Award- Jennifer Pritchett, Smitten Kitten Owner (Minnesota State University, Mankato)

2010 Best Store for Sex Toys (City Pages)

2011 Diversity in Business Award, Minority Business Owner of the Year (Minneapolis St. Paul Business Journal)

2011 Best Store for Sex Toys (City Pages)

2012 Best Adult Store (City Pages)

2013 Superhero Sex Shop (The Redhead Bedhead)

2013 Hump Day Hero- Jennifer Pritchett, Smitten Kitten Owner (Center for Sexual Pleasure & Health)

2014 Best Adult Store (City Pages)

2015 Best Adult Store (City Pages)

2016 Best Adult Store (City Pages)


The Smitten Kitten is deeply committed to supporting the communities that we serve through sex education, donations, sponsorships, and collaborations with people and organizations that share in our values. Giving back to the communities that support us is part of our store's mission, and we prioritize requests from our local community, the larger sex positive and progressive sex education communities, and people or organizations that represent and lift up the voices of folks with intersecting and/or marginalized identities. You can find links to our donation, sponsorship, and educational event request forms here, and contact us with further questions at info@smittenkittenonline.com


The Smitten Kitten Research Award in Gender & Women’s Studies, Minnesota State University, Mankato 

Each year through 2015, our store awarded up to two $500 awards to graduate students at Mankato in Gender and Women’s Studies, to support thesis research in the areas of feminist entrepreneurship, sexuality or gender issues.
“The Smitten Kitten Research Award funds crucial research in sexuality or sexual violence studies.  This award enables Gender and Women’s Studies graduate students at Minnesota State University, Mankato to pursue research they would not otherwise have been able to conduct.”  -Dr. Maria Bevacqua, Interim Dean, College of Social and Behavioral Sciences, Minnesota State University, Mankato


RECLAIM! Sustaining Supporter- $18,000 ($6K per year for 3 years)

RECLAIM (http://www.reclaim-lgbtyouth.org/) is a Twin Cities organization that works to increase access to mental health support so that queer and trans youth may reclaim their lives from oppression in all its forms.  They offer therapy for youth and families, training for practitioners, and community partnerships for social change at the intersection of gender and racial justice.

“At Smitten Kitten, they believe being invited into full intimacy with oneself is fundamentally connected to liberation at a personal and collective level. Their significant and on-going support of RECLAIM, a local organization that provides mental health support to Queer and Trans youth, is evidence that they stand behind their ethics with real-life actions that travels beyond the scope of their store.”  -Janet Bystrom, MA, MSW, LICSW


2016 Sponsorship of Koochella Racing - $600

Smitten Kitten is proud to sponsor Koochella Racing, an urban-focused, competitive women's bicycle racing team, that prioritizes empowering women through education, support, community outreach, and accessibility. 


Woodhull Sexual Freedom Summit 2016 Smitten Kitten Scholarship - $728

Smitten Kitten awarded a scholarship to sponsor the full registration, travel, and hotel costs to the Woodhull Sexual Freedom Summit, an annual conference dedicated to sexual freedom through a human rights' framework. 

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